Digital Marketing
Portfolio
Air Canada
Digital Marketing Campaign
Individual | BrainStation - Bootcamp
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Strategy
The strategy invites current and new customers to travel again, broadcasting joy and adventure using social, search and email marketing.
Challenge Statement
Develop a digital marketing campaign for a travel transportation company to make people want to visit destinations and feel safe again.
Goal
1,500 conversions on paid ads at the end of the three-month campaign.
“Unpause Your Next Adventure ”
Wave HQ
Digital Marketing Campaign
Team | BrainStation - Bootcamp
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Strategy
Communicate the benefits of “Wave Money” to new and existing customers. Convince them to sign up for a spot on the reservation list by building trust with a disruptive and innovative attitude.
Challenge Statement
Develop a digital marketing strategy that will support Wave's pivot to becoming a small business bank.
Goal
Get 500 people to reserve their spot by the end of the Q4 2021.
“Ride your own Wave”
Mc Donald's
Hackathon
Team | BrainStation - Bootcamp
Strategy
Increase user engagement and purchase behavior through the Digital Loyalty Program.
Challenge Statement
How might we incentivize the McDonald's Mobile Reward Program for loyal customers in order to streamline their purchasing experience?
Goal
Achieve higher than 8%* of conversion rate by the end of Q4. This would mean that at least 1 out of 12 customers converts their sessions.
“Refine & Streamline”
BMW
Digital Marketing Campaign
Individual | BrainStation - Bootcamp
Strategy
Communicate BMW’s brand value, stories and latest updates targeting younger potential customers to convince them to sign up for a test drive in one of our vehicles.
Challenge Statement
BMW did not rank in any category in the recent digital trends study and was 7th on a Gartner study from 2016. With most new car buyers discovering brands through digital platforms, this is a major problem for BMW.
Goal
Increase test drive sign-up rate among younger first-time car shoppers (below age 35) by 10% in one month.
“The Future of Performance”
Patagonia's
Search Marketing Strategy
Individual | BrainStation - Bootcamp
Strategy
Diffuse rain jackets for men and women products by communicating Patagonia ́s social and environmental values
Challenge Statement
Improve the search visibility of their Men’s & Women’s Rain Jackets with the desired outcome of an increase in sales.
Goal
Increase 3% traffic to the website every month with an average of 2% e-commerce engagement in men’s and women’s rain jackets & vest products by the end of the two months campaign.
“Go to the Rain”
Allbirds
Social Media Marketing Strategy
Individual | BrainStation - Bootcamp
Strategy
Drive awareness and consideration into the new apparel business area without considering shoe business by targeting an environmental audience that uses a casual classic dress style.
Challenge Statement
Using Organic and Paid search, improve the search visibility of their Men’s & Women’s Rain Jackets with the desired outcome of an increase in sales.
Goal
We want to increase by 10% social traffic among 18 to 30 years old audiences to the Allbirds apparel website by September 2021 using owned and paid social media.
“For everyday”
CHASE
Content Marketing Strategy
Individual | BrainStation - Bootcamp
Strategy
Approach to College Students to show to them how Chase Freedom Student Credit Card, can help them in their new life journey by inviting them to read interesting information so they would eventually visit our special Landing Page to apply for a Credit Card.
Challenge Statement
Increase the Chase Freedom Student credit card’s application rate through a dynamic and engaging content marketing campaign from August 1st to September 30th.
Goal
Increase by 10% the amount of credit card online applications.
“Your first credit card”
Magnus Opus
Marketing Sprint
Individual | BrainStation - Bootcamp
Strategy
Create excitement with an AI-tailored experience that promotes individuality and confidence for any activity, all while providing an extra hand.
Challenge Statement
Develop a digital marketing campaign that will boost subscriptions of the new retail offering from Magnus Opus.
Goal
1,000 subscribers.